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The Director of Community Engagement and Communications is responsible for developing and implementing the overall engagement, communications, marketing, web and social media, traditional media, and events strategy for this health policy think tank with offices in Portland, Maine and Washington, DC. The Director of Community Engagement and Communications reports to the Executive Director, is a member of the organization’s senior management team, and works closely with senior staff to define, communicate, and promote NASHP’s leadership role in state health policy.
The Director of Community Engagement and Communications builds and galvanizes NASHP’s internal and external communities including but not limited to policymakers, researchers, health and health care organizations, foundations, and other partners. NASHP supports many communities including our own NASHP Academy members and a large number of people interested in and working on various aspects of state health policy. The primary role of the Director of Community Engagement and Communications is to lead the organization’s efforts to engage with and support the work of these various communities.
In carrying out the duties listed below, the Director of Community Engagement and Communications is expected to provide leadership while engaging the organization’s management and staff.
General Duties
- Develop, implement and direct the organization’s overall community engagement and communications strategy.
- Build and maintain NASHP’s external communities.
- Ensure the consistency and quality of NASHP’s message and brand.
- Participate in setting the strategic direction of the organization.
Specific Responsibilities
Communities and Networks
- Define NASHP’s communities, networks and target audiences.
- Support the NASHP Academy and its engagement in the organization’s work.
- Organize the annual national conference and other convenings.
- Supervise staff members responsible for web and social media, community management, and event coordination.
Communications, Marketing and Media Relations
- Develop and oversee NASHP’s communications, marketing and media relations strategy with the goal of expanding the organization’s reach.
- Develop communications and marketing strategies for projects.
- Tailor communications for specific audiences, including state and national health policy officials, media, and funders.
- Cultivate media contacts and increase NASHP’s presence in national, state, and health-related media outlets.
Publications
- Ensure staff members have the support, tools and training needed to produce high-quality publications.
- Develop and oversee the process for editing and publishing NASHP products.
- Oversee the work of freelance writers/editors, graphic designers and printers.
Development
- Work closely with senior leadership and the Development Director to align development activities with the community engagement and communications strategy.
- Provide leadership on membership, subscription or pay for service models.
- Assist with the development of grant and contract proposals in the areas of community engagement and communications.
Qualifications
- A minimum of ten years of experience in relationship or network building, communications, membership organizations, public relations, or a related field, with a minimum of three years in a senior leadership role.
- Experience developing and executing community engagement and communications strategies.
- Experience in public policy and/or non-profit communications, marketing and media relations.
- Experience with a variety of existing and emerging social media, web and other electronic communications tools.
- Experience in publications, including directing and managing the work of freelance writers, editors and designers.
- Experience with client databases.
- Familiarity with and interest in state health policy issues and concerns.
- Familiarity with national and state media outlets and experience communicating with the press.
- Exceptional writing and editing skills and the ability to write for a variety of audiences.
- Ability and willingness to work in a fast-paced environment in collaboration with senior management and other staff members.
Salary will depend on qualifications and experience.
About NASHP:
The National Academy for State Health Policy (NASHP) is an independent academy of state health policymakers working together to identify emerging issues, develop policy solutions, and improve state health policy and practice. NASHP provides a forum for constructive, nonpartisan work across branches and agencies of state government on critical health issues facing states. We are a non-profit, non-partisan organization dedicated to helping states achieve excellence in health policy and practice. NASHP has offices in Portland, Maine and Washington, D.C. (For additional information on NASHP, visit www.nashp.org.)
The National Academy for State Health Policy is an Equal Opportunity Employer.