NARAL Pro Choice America — Deputy Digital Director

This job posting was marked by employer as filled and is probably no longer available
NARAL Pro Choice America Published: July 3, 2017
Job Type


NARAL Pro-Choice America

Deputy Digital Director


NARAL Pro-Choice America, the nation’s leading pro-choice advocacy group, is seeking a highly-motivated and goal-oriented Deputy Digital Director to work with the Digital Director to develop the strategy and manage the implementation of the organization’s digital campaigns.


NARAL Pro Choice America is dedicated to protecting and expanding reproductive freedom for all Americans. With more than 1.2 million member activists from all 50 states and a network of state affiliates, NARAL works to guarantee that women have access to the full range of reproductive freedoms. We are on the front lines in the fight to expand access to abortion, make contraception more affordable, prohibit discrimination against pregnant women, and ensure all parents have access to paid leave.

Like 7 in 10 Americans, we believe abortion must remain legal and accessible. We are the foot soldiers who work to ensure that abortion access is not only protected, but expanded for every American. Since 1969, our member-driven campaigns have propelled political and cultural change at every level, from the statehouse to the White House.

When it comes time to rally by the thousands on the steps of the Supreme Court in support of abortion access, our members are there. When it comes time to push back against the daily lies and fear peddled by anti-choice zealots who want to drag our country backward in time, our members are there. And when it comes time to hold political leaders accountable at the ballot box, our members are there.

Working together, we push our friends to be bolder, lift up the champions fighting for true reproductive freedom, and shine a spotlight of accountability on the bad actors trying to impose their out-of-touch agenda on us all.


The Deputy Digital Director will work closely with the Digital Director to develop and implement the strategy of the organization’s digital campaigns as well as manage the day-to-day functioning of the Digital department including email advocacy, social media, fundraising and online communications. The Deputy Digital Director is responsible for the strategy and execution of all of the email campaigning for NARAL Pro-Choice America’s national email list. S/he works with the Digital Director and staff throughout the organization to develop a calendar, forecast and project planned returns, grow NARAL’s membership and hone and control the email voice of the organization.


The responsibilities of the Deputy Digital Director may also encompass other areas as time allows and need demands. This particular role will encompass a specific focus on managing our growing email program.


Location:  Washington, DC

Reports To:  Digital Director

Positions Reporting to this Position: Digital Campaigner II

This Position is: Exempt Non-Union Level: IV


Duties include but are not limited to:


  • Work with the Digital Director to manage the day-to-day functions of the Digital department and the long-term strategy and vision of the team.
  • Create and implement overall strategy and planning (long-term and short-term) to meet fundraising, advocacy, engagement and political goals.
  • Direct and manage NARAL’s national email list. Write email and digital copy as needed for campaigning.
  • Set and track goals around fundraising, advocacy and engagement.
  • Create and manage partnerships with progressives allies to further NARAL’s campaign goals and organizational mission.




  • Must-have: You thrive and shine managing competing, urgent priorities, and multiple complex projects at the same time.
  • You’ve worked in one election cycle or more running or helping to run a digital team for a political candidate, advocacy organization/non-profit or related initiative.
  • You’re confident writing an email from scratch, and can do so quickly and well.
  • You live for testing, from simple subject line battles to more complicated content or long-term longitudinal investigations.
  • You’ve worked with acquisition goals (paid and organic) before, and have a vision for how to best grow a e-mail list in 2017 and beyond.
  • You’re flexible about working in strategy versus execution. You don’t mind working at a high-level thinking through strategy or rolling up your sleeves and digging into troubleshooting why a specific email isn’t showing up right in a certain browser or mobile OS.
  • You have a thorough understanding of how to manage a diverse team with a collaborative and equitable managerial approach.
  • You’ve got a healthy willingness to innovate and take risks.
  • You are comfortable with (or are comfortable learning) all of the production aspects of email delivery, from email graphic design to HTML wizardry to CSS.
  • You’re a strong communicator and can recognize different communication styles.


Qualifications preferred, but not required:


  • You have experience with web development, working in JavaScript or with similar scripting languages.
  • You have a solid working knowledge of SQL.
  • You have experience moving from online to offline organizing and understand how to work with a field department, communications/press outreach, and political management.
  • You have experience managing a digital staff.
  • You are a highly creative individual who appreciates quality branding and design.


To apply: send a resume, cover letter and a link to a personal website, online portfolio or PDF of design examples to:, subject line: NARAL – Deputy Digital Director.



NARAL Pro-Choice America does not discriminate on the basis of race, ethnicity, national origin, religion, socioeconomic status, sex, sexual orientation, gender identity and expression, age, disability, marital status, veteran status, or political affiliation.  Candidates from diverse backgrounds are encouraged to apply.

Related Jobs

National CAPACD - Director of Development and Communications   Washington, DC, District of Columbia new
January 20, 2018
January 18, 2018
January 9, 2018
December 26, 2017
December 26, 2017