Description
Director of Marketing
PRIMARY RESPONSIBILITIES
The Director of Marketing will:
· oversee all aspects of Alley Cat Allies direct marketing programs, including all direct response fundraising initiatives;
· protect and grow the organization’s loyal supporter base which is 93% of the revenue annually via direct marketing;
· skillfully and artfully become the manager and grow the marketing team by identifying needed skills and supporting and energizing the enthusiastic, devoted team members;
· develop and manage revenue and expense budgets, including projecting, monitoring, and reporting income and expense budgets and results for all direct marketing projects;
· develop and monitor comprehensive statistics to track the direct marketing efforts and support the strategic analysis of the direct response program;
· oversee message development, production, and overall coordination of vendors for all offline fundraising programs;
· become the primary contact for the organization and oversee the direct marketing firm that is responsible for direct mail, e-appeals, solicitation, quarterly newsletter and more;
· work closely with the President, senior management team, and volunteers in the creation, articulation, and implementation of fundraising goals and objectives;
· be a skilled leader who has a deep and functional knowledge of and commitment to the mission of Alley Cat Allies and the communities that it serves;
· maximize contributed revenue by creating and implementing operating plans and identifying opportunities that maintain, increase, and diversify fundraising;
· develop, oversee, and analyze systems, policies, and procedures designed to maximize effectiveness and efficiency of marketing activities;
· recruit, mentor, and retain high-performing staff;
· integrate the marketing function and staff institution-wide;
· act as an effective ambassador for Alley Cat Allies at public events locally, regionally, and nationally; and
· work with the President and her senior team to position Alley Cat Allies in competitive contexts including developing and disseminating key messages through multiple platforms about Alley Cat Allies’ ambitions and priorities in order to build engagement and secure support.
CANDIDATE QUALIFICATIONS
The ideal candidate for the position of Director of Marketing will
· be an effective and supportive manager;
· be an independent, creative thinker with exceptional critical reasoning skills who brings forth innovative ideas and creates strategies to realize and implement those ideas;
· be an engaged thought-partner to the President and Director of Operations;
· have a demonstrated record of building a strong and high-performing marketing team;
· be experienced serving as a mentor to staff;
· have significant experience in developing and managing direct marketing programs, and managing revenue and expense budgets;
· have strong data analysis, evaluation and income projection skills;
· have extensive experience collaborating, inspiring, and supporting colleagues;
· have an entrepreneurial spirit as well as the ability to identify successful models that can be adapted to Alley Cat Allies;
· have the ability to actively engage the constituency that the Alley Cat Allies serves—to build philanthropic and constituent support;
· be a consensus builder and a strong communicator with the ability to bring multiple constituencies together;
· have knowledge of and experience in implementing best practices in direct marketing as well as knowledge of current and emerging fundraising approaches that will broaden the base of philanthropic support and engage new constituencies;
· have experience working with volunteers;
· have an ability to work on multiple projects concurrently; and
· have a passion for and commitment to protecting and improving the lives of cats by educating caregivers, advocates, and cat lovers across the nation and advocating for policies in the best interests of cats.
A Bachelor’s Degree is required for this position as is a minimum of ten years of marketing or development experience on behalf of a mission-based nonprofit organization.
KEY COLLEAGUES
Becky Robinson
President and Founder
Becky Robinson is President and Founder of Alley Cat Allies. With more than half a million supporters, Alley Cat Allies is the nation’s only advocacy organization and recognized authority on cats. Alley Cat Allies leads the movement to protect and improve the lives of all domestic cats.
Under Robinson’s leadership, and based on years of hands-on investigation and expertise, Alley Cat Allies has changed the landscape in the U.S. for cats and for grassroots advocacy. By first developing best practices for Trap-Neuter-Return (TNR) for cats in the U.S., that are still in place today, the organization is accomplished and known for its local government effectiveness.
Robinson continues to lead cutting-edge teams that redefine animal protection advocacy. The organization is successful because Robinson embraces working with grassroots, designing hands-on cat care programs, and excelling at negotiations with policy-makers. In the early days, Robinson recognized the need for veterinary services for cats so that caregivers could bring multiple cats at a time for treatment. She launched three spay/neuter clinics in the Washington, D.C. area that lead to turning shelters into life-saving institutions.
Alley Cat Allies is leading a national change in how communities view and treat outdoor cats. Since Robinson started advocating for the practice of TNR in the U.S. 25 years ago, two states—Illinois and Utah—and the District of Columbia have adopted TNR-friendly laws, and more than 500 local governments have ordinances allowing or endorsing TNR. Alley Cat Allies has demonstrated that Trap-Neuter-Return (TNR) is sound and effective in every landscape.
Robinson is a presenter at conferences in the U.S. and abroad.
Robinson holds an M.A. in Public Administration from the University of Missouri-Kansas City and a B.A. in Social Work from Bethany College. She lives with her husband and five cats in Arlington, Va., where they care for a cat colony.
Bottom of Form
SALARY & BENEFITS
This position offers an excellent and highly competitive benefits and compensation package.
LOCATION
This position is located in Bethesda, Maryland, just northwest of Washington, D.C.
APPLICATION DEADLINE
To apply, please send resume and cover letter to settleson@alleycat.org, subject line: Alley Cat Allies – Marketing. No phone calls, please.
ABOUT ALLEY CAT ALLIES
Alley Cat Allies’ mission is to transform and develop communities to protect and improve the lives of cats. Alley Cat Allies is committed to advocating for an end to the killing of cats, leading the movement for change, and protecting the lives of cats—and the people who care for them.
Alley Cat Allies is the only national advocacy organization dedicated to the protection and humane treatment of cats. Alley Cat Allies has charted a course set on animal control and shelter industry reform and humane treatment by:
- mobilizing and educating the public and leading the national movement to end the killing of cats and to protect and improve their lives;
- creating educational tools and supporting the efforts of, and acting as the national voice for, millions of individuals and groups across the United States who provide humane care for stray and feral cats;
- advocating for full transparency including for pounds and shelters to keep public records of animal intake and kill rates, for public and mandatory government oversight, and for increased pound and shelter accountability; and
- drafting ordinances and laws and directly advising municipal governments and law-makers to pass and implement humane programs to meet the values of their constituents.
Alley Cat Allies was founded in 1990 by two women who recognized that cats’ needs were not being met by the animal control and shelter system. They realized that when well-meaning citizens call pounds and shelters about cats, especially those living outside, their only response is in most communities, to “round them up” and kill them.
Alley Cat Allies developed educational materials and wrote step–by-step instructions on the care and protection of stray and feral cats. Alley Cat Allies also introduced the practice of spaying and neutering entire colonies with Trap-Neuter-Return in the United States.
Since then, Alley Cat Allies has led the growing and thriving movement for the protection of cats and continues to educate the public about the lives of cats.
Today, Alley Cat Allies has earned the support of more than 500,000 donors, caregivers, animal lovers, and activists who share its dedication to protect all cats—pet, community, stray, and feral. And, the movement is expanding to other countries. People of conscience everywhere are seeking to abolish outdated and cruel policies and procedures that result in the deaths of millions of cats annually.
Alley Cat Allies has helped hundreds of thousands of individuals save and improve the lives of millions of cats and kittens. Alley Cat Allies has also motivated and assisted scores of grassroots activists to establish groups in their communities, and they in turn have mobilized and pushed for reform of their city’s animal control policies and procedures. Veterinary professionals, humane organizations, animal control agencies, and animal shelters frequently turn to Alley Cat Allies for guidance and information in their efforts to transform their practices and develop humane programs and policies for cats.