Vice President for Communications and Marketing

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United Republic Published: March 17, 2012
Location
Anywhere, United States
Job Type
Category

Description

United Republic seeks a new, dynamic Vice President for Communications and Marketing. United Republic is a new organization fighting the corrupting influence of well-financed special interests over American politics and government. We welcome the energy and creativity of citizens of all stripes – progressive, conservative and independent – who envision a nation where the needs and ideas of the many aren't drowned out by the influence of the wealthy few. We aim to transform our nation's outrage over corruption, gridlock, and cronyism into a powerful political force that can demand and deliver lasting change. We will hold politicians accountable; expose how corporate lobbyists hurt ordinary Americans; build a coalition of supporters from left, right and center; and provide financial support to the best people and organizations working on solving the problem.

Job Description

Reporting to the President and serving as a critical member of the senior management team, the Vice President for Communications and Marketing provides strategic leadership, management and coordination for all United Republic marketing and communications efforts. Working with the President and CEO, the VP for Communications and Marketing will oversee the implementation of the organization's strategic marketing and communications programs, focused on building awareness of United Republic's brand and overseeing a wide range of communications programs. The VP for Communications and Marketing will ensure that all marketing programs are effective in promoting United Republic's mission, vision, values and priorities. S/he will develop and oversee all external communications products and materials; online, print and broadcast products, social media strategies and tactics and will oversee communications at United Republic conferences and other public programs.

Responsibilities include:

• Strategic Communications -- Develop and implement an integrated strategic communications plan to advance United Republic's brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.

• External Communications -- Oversee external marketing & communications plan and budget (including process and program details) in support of United Republic's mission and objectives.

• Brand Management - Plan, execute and consult on the consistent application and translation of United Republic's brand on all marketing, fund raising and communication products and other stakeholder touch points to ensure brand consistency.

• Online and Social Media - Coordinate web development activities, providing creativity and leadership to improve the functional aspects of web-based activities. Oversee all editorial content and coordinate all action opportunities to achieve maximum engagement and impact.

• Media Relations - Oversee all aspects of media relations. Use existing relationships, and develop new ones with journalists, editorial boards and other information sources to disseminate information on United Republic's priority areas. Encourage the use of senior management as media sources and spokespersons and provide media coaching and training to staff.

• Collateral Material - Oversee development and management of collateral materials. Serve as first point of contact with staff on all United Republic publications.

• Advertising - Plan and execute media campaigns and advertising buys. Ensure consistency of key messages and brand identity. Track return on investment of media buys.

• Board Reports -- Prepare monthly statistical and descriptive reports on Marketing & Communication's goals and performance. Prepare summary reports for Board meetings, and present to Board as needed.

• Staff Management -- Manage department staff to ensure the development of sound and measurable marketing communications goals, tactics and programs. Provide professional training and development opportunities for staff.

Qualifications include:

• Experience working with a political or public policy organization.

• Experience in a senior marketing & communications role or commensurate experience in journalism, public relations, marketing or communications consulting.

• Successful track record in planning and executing multi-level, integrated communications strategies.

• Ability to advise and work collaboratively with senior management colleagues, board committees and stakeholders.

• Superior interpersonal and verbal communication skills.

• Exceptional written communication skills. Ability to clearly United Republic's mission, vision, goals, strategies and programs with energy and passion.

• Ability to thrive in a fast paced, entrepreneurial, intense environment.

• B.A. or B.S. Degree preferred; Master's Degree is a plus.

Please send resume, with brief cover letter, to settleson@verizon.net, subject line: UR -- VP Comms. Please no phone calls.

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